Some Recent Sourcy Work
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6th Apr 09
13th Feb 09
6th Nov 08
TomatoSource has moved office to Chapel Street, Windsor!
Find out exactly where we've moved to
10th Oct 08
TomatoSource are proud to announce the launch of another awesome website, The Sandpit
Find out more about The Sandpit
10th Oct 08
One19 Communications website has just gone live
Find out more about One19
Stuff Explained
While we pride ourselves on dealing with our customers in a non-technical manner, sometimes they really want to know what some of these technical internet terms actually mean. This page is all about defining some of the more common technical terms in plain English.
- CMS: Content Management System
- PPC: Pay Per Click
- RSS: Really Simple Syndication
- SEM: Search Engine Marketing
- SEO: Search Engine Optimisation
CMS: Content Management System
In a nutshell, this is all about providing a way for a website owner to update the content on their own website. More and more now, websites should be managed and ultimate owned by Marketing rather than IT, and tools have become easier and easier to allow this to happen. A CMS can range from something as simple as Dreamweaver, right through to complex applications with workflow containing multiple sign off points for approving content, different people responsible for different parts of the website, auditing for legal purposes, and many different content types from basic words (such as this page) through to news releases, photos, documents, and even interfaces to other business systems.
Find out more about Content Management Systems at Wikipedia
PPC: Pay Per Click
Pay Per Click advertising refers to paid website advertising where you pay for each potential lead who clicks on your advert, as opposed to simply viewing your advert. You could relate this to placing an ad on television, but only paying for the phone calls to you "1300" number, as opposed to the ad placement itself. Google is by far the biggest player in this space. If you perform a search on Google, you'll see the paid ads either up the top in a slight different shaded background, or on the right hand side of the search results.
Find out more about Pay Per Click at Wikipedia
RSS: Really Simple Syndication
RSS allows you to draw content from other websites, or provide your content for publication on other websites. Some perfect examples are newspapers, which allow you to publish different categories of news on your website (e.g. http://feeds.theage.com.au/rssheadlines/top.xml)
Find out more about RSS at Wikipedia
SEM: Search Engine Marketing
Search Engine Marketing is a term that encompasses all marketing techniques involving a website's visibility in search engines. While the lion's share currently sits with PPC and SEO, other strategies are emerging.
Find out more about Search Engine Marketing at Wikipedia
SEO: Search Engine Optimisation
Search Engine Optimisation is the rather complex process of configuring your website and strategy to gain a first page listing on popular search engines such as Google. All tips and tricks aside, SEO is all about marketing, getting your marketing message right, ensuring your website communicates this message and that others agree with this message and regard your products, services or offering in the same light.
